Last Friday night, in New York City, 60,000 people came The Great Lawn in Central Park to enjoy a concert by the Black Eyed Peas. The event was organized by the Robin Hood Foundation to fund poverty-fighting programs in New York City.
They raised over $4,000,000.
As part of the evening’s connected strategy, 7 huge LocaModa screens displayed live Twitter feeds and photo streams.
For the DOOH geeks amongst us, the screen specs were:
1 x Upstage 26’7″ tall X 55’1″ wide (2.0 aspect ratio)
1 x Mid-stage center: 14’9″ tall X 26’5″ wide (1.77 aspect ratio)
2 x Mid-stage side screens: 11’6″ tall X 9’10″ wide (.8 aspect ratio, portrait)
4 x Crowd screens: 11’4″ tall X 20’8″‘ wide (1.83 aspect ratio)
As the daylight faded (the Peas came on stage at 7.30) the screens were a beacon for engagement. Over 2,000 tweets were sent during the event (which was pretty impressive as we couldn’t even get wireless signal with so many people there!).
It’s not too late to donate here:
Tags: bep, black eyed peas, LocaModa, Social Media, Stephen Randall, stream, twitter, Wiffiti
October 5th, 2011 at 7:22 am
[...] only were we honored to be participating at the Robin Hood event with Black Eyed Peas in Central Park, but we were also chosen to be the interactive social platform behind a launch campaign for South [...]