Just a quick LocaModa shout-out for Stephen’s quote in AdAge today:
Boon for Billboards: Digital Leads Growth for Out-of-Home Ads
The article cites some staggering numbers for DOOH growth in 2009 and beyond (“finishing 2008 with an 11% increase in ad dollars”), but I’ll throw in a caveat:
Unless those digital out-of-home screens are part of a larger picture (yep, I’m going to mention the New Media Triad again), those numbers attenuate pretty darn quickly…
Tags: ad dollars, ad spend, adage, advergaming, digital billboards, digital displays, Digital Out-of-Home, digital signage, DOOH, interactive advertising, Interactive Media Platform, interactive social media, Jumbli, LocaModa, media buys, new media, New Media Triad, Social Media, social media platform, Stephen Randall, text to screen, undivided attention is so last year, Wiffiti
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