All this month Levi Strauss have taken over the new Van Wagner screen opposite Penn Station, NYC, at 34th and 7th Ave to run an extension of their #GoForth campaign. In this program LocaModa was asked to run curated real-time content from Twitter and Instagram, hashtagged #GoForth and #PostMe (the latter hashtag being an additional requriement to ensure the content was explicity intended by the user to be posted).
Instagram has not been used in digital out of home campaigns as extensively as other real time streams. As a source of beautiful looking content, it’s an under-leveraged platform and as you can see from the photos above and below, it’s a match made in heaven.
Levi’s #GoForth campaign and hashtag is attracting a lot of inspirational photos and messages and the LocaModa-enabled extension helps to sustain that activity, reinforcing aspects of the brand’s identity and provides a beautiful backdrop to the many millions of commuters that pass that screen every week.
The real time content runs for 30 seconds, 40 times an hour, 24/7 for all of October.
Tags: Digital Out-of-Home, Digital Place Based, DOOH, dpaa, DPB, DPB Media, Instragram, Interactive, LocaModa, NYC, ooh, out-of-home, Penn Stn, photos, Social Media, Stephen Randall, twitter, Van Wagner