In a fantastic display of collaboration, twenty digital signage companies have banded together to champion MacMillan Cancer Support. This effort represents the largest multi-network OOH ad campaign ever in the UK.

Running on donated airtime from major players in the signage world, and with content created by Amigo Digital, the campaign has been running on screens throughout the UK since September: from bars to hair salons, from gas stations (I’m sorry… petrol) to post offices. The campaign also incorporates a Second Life component (which, I must say, seems extraneous– and even potentially distracting).

The project aims to to raise an ambitious 14.2m for cancer research. Truly an excellent (and charitable) presentation of the power of the industry.

[via aka.tv]

[tags]The Web Outside, MacMillan Cancer Support, Amigo Digital, digital signage, OOH networks, London[/tags]