Can’t get enough of the parallel pommel horse, synchronized fencing, marathon ping pong, and that random USA swimmer dude that keeps winning gold medals every four seconds? (Oh Michael, I kid, I kid…)

So hey, you’re not alone. As a collective audience, you’re reportedly using new media more than ever before.

According to NBC, “about half of the people who are using mobile phones to pull down video or information about the Olympics have been trying out that technology for the first time.” [continued after the jump]

While the numbers are still relatively low (494,506 on the first Sunday of the games and 476,062 on the first Monday), the lure of the games is certainly urging people to experiment with new media modes. In an AP article published earlier this week, Alan Wurtzel, research president for NBC Universal noted, “To some extent, the Olympics are beginning to influence how people use new technology.”

Nonetheless, viewing the action via TV still captures 95% of the audience, which is unsurprising considering the mobile TV experience remains far from ideal. But given the mass propensity toward new media experimentation during these games, the need for interactive Olympic-themed applications on out-of-home digital signage seems to be a no-brainer.