Well, the start of Q4’11 has been really hectic.
Not only were we honored to be participating at the Robin Hood event with Black Eyed Peas in Central Park, but we were also chosen to be the interactive social platform behind a launch campaign for South Park’s new series which kicked off yesterday in New York’s Times Square.
Times Square visitors could create a South Park avatar of themselves at an interactive kiosk, and then see their avatar displayed live alongside real time tweets (hashtagged SOUTHPARK) on the famous MTV/Viacom screen in Times Square.
And of course, unless you were asleep, yesterday also marked the announcement of the much anticipated iPhone5 ahem iPhone4s.
Place-based social media is ALL ABOUT CAPTURING THE MOMENT AND LETTING THE AUDIENCE ENGAGE, so the last photo in the set here just about sums it up. A tweet proclaims “The iPhone4s killed Kenny”.
Tags: cross channel campaign, digital display, iPhone, LocaModa, location based services, location-based, mobile, place-based media, place-based social media, south park, southpark, Stephen Randall, Times Square, twitter
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