While a few of our business folks headed to the AMOA show down in Vegas, CEO Stephen Randall gave a talk at the Brand Activation Summit in NYC yesterday. Sponsored by the Strategy Institute, the day focused on digital out-of-home media, a perfect stage for Stephen to do his thang.
One strange thing… When Stephen asked the audience how many people were representing brands/agencies, ONE person out of 150+ raised his hand! The rest were network folks. Remember… this is at the BRAND Activation Summit. Are we still all talking to ourselves here?
For those interested, check out the slideshow of the presentation (even though SlideShare doesn’t support animation…grrrrr).
And if you’re interested in hearing more where that came from, follow Stephen on twitter!
Tags: AMOA, Brand Activation Summit, digital out-of-home media, Interactive Media Platform, LocaModa, social media applications, Stephen Randall, Strategy Institute, The Web Outside
September 16th, 2008 at 2:11 pm
[...] of the Brand Activation Summit put on by the Strategy Institute last week. As I mentioned in my overview post of the event, Rob brought up the phenomenon of very few brand folks at a *ahem* branding event. He [...]