Where are the most concentrated areas of digitally-savvy consumers in the US (that is, owning PDAs, DVRs, MP3 players and HDTVs, and using VoIP, blogs, mobile video, e-mail and text messaging)?

San Francisco, right?

No, no… Boston?

Ehm… anywhere with ridiculous real estate prices and office buildings overflowing with iPhones and geeky pretension?

Nope. According to a recent study by Scarborough Research: Austin.
(My social media guru/pal Paul would be so proud.)

Rounding out the top ten… Las Vegas, Sacramento, San Diego, Washington, Seattle, Phoenix, Chicago, New York and San Francisco.

According to the AdAge analysis of the study, the standard “digitally savvy” profile highlights male, 25-34, self-employed, affluent, physically active, sports fans, heavy international travelers.

With those traits catalogued, the top ten starts to make a bit more sense; but even when you take into account that they’re measuring concentration, not raw numbers, I’m still surprised that San Fran is so low… and that Boston didn’t even make the cut.

Wonder if they conducted the survey during SXSW…

[tags]The Web Outside, AdAge, Scarborough Research, Digitally Savvy Survey, Consumer Studies, Technology, Behavioral Study[tags]