AdAge pushed out a thorough recap of Anderson Analytics’ third annual fall brand survey of college students, which polls the brand and media habits of the 18-24 demo.

As author Beth Snyder Bulik nicely sums up:

They love Apple, shop at Target, use Facebook online and are split on whether they adore or despise the Geico lizard. They wish they were better at sports, watch TV more often than surf the web and view a lot of YouTube videos, but generally don’t create them.

In addition, FaceBook trumped MySpace (especially with females), and Taco Bell surprisingly beat out Mickey D’s, and Coke is still the bev of choice.

And, although I hate to admit it, the NY Yankees (as a brand, mind you) upset the Red Sox;
Yea, well, we’ll see how that plays out over the next few weeks…

Check out the full run-down below. [Chart courtesy of AdAge; Source: Anderson Analytics]

[tags]AdAge, Anderson Analytics, college students, brands, popular, YouTube, audience studies, The Web Outside[/tags]