The Bzz Outside

AdAge reports this morning that holding company Interpublic Group has entered into a strategic partnership with Boston-based word of mouth marketing firm, BzzAgent. To be clear, the deal isn’t an investment, nor is it exclusive; but, what it certainly will do is grease up relationships between Interpublic’s agencies (e.g. Draft FCB, Hill Holliday) and BzzAgent.

BzzAgent’s network of volunteers is over 300,000 strong (and, for full disclosure, I happen to be one of them), so this is no small deal on the social media front. I can’t say I’m surprised– as the web shifts outside, the savviest agencies will increasingly follow.

[tags]The Web Outside, Interpublic Group of Cos., Draft FCB, Hill Holliday, AdAge, BzzAgent, buzz marketing, word of mouth marketing[/tags]