We receive hundreds of emails asking about customizing your Wiffiti ‘loca’…
Before I go any further, let’s spin back a bit – What’s a loca?
A ‘loca’ is our standard routing system that allows your text message to go to a specific Wiffiti screen.
For example, if you’d like to text the world your thoughts on Rock Band, and you happen to find the screen below enchanting, you would send a message to 87884 (this is our shortcode, which you would treat just like any other phone number) in the form:
@rockcat I’ve become Paul McCartney in my livingroom wearing my jammies!
In this case, @rockcat is the loca. If you use Twitter, Facebook, or any of a list of other social services (especially those in the location-based arena), this convention should seem pretty standard.
On Wiffiti.com, screens are assigned a default loca (e.g. @wif5467). If you’d like a custom loca (e.g. @mrjones for a classroom screen), we’re happy to offer a Self-Managed Apps Program that will allow you a custom loca (and lots of other advanced features) at a deep discount from our standard commercial offerings.
Just contact us if you’d like to get involved!