Boon for Billboards: Digital Leads Growth for Out-of-Home Ads

The article cites some staggering numbers for DOOH growth in 2009 and beyond (“finishing 2008 with an 11% increase in ad dollars”), but I’ll throw in a caveat:
Unless those digital out-of-home screens are part of a larger picture (yep, I’m going to mention the New Media Triad again), those numbers attenuate pretty darn quickly…

And when we’re not doing as many push-ups as we can before our face turns red and we collapse on the carpet…

We’re encouraging you to read this great blog post over at Advertise Here. Rob Gorrie discusses the transition from old media to the New Media Triad, a shift we’ve been championing for years.

To quote Rob:

“Network TV isn’t going away any time soon (ever) but it’s not that hard to understand why certain brands/products are getting antsy about continuing to use a medium that doesn’t come with the measurability of other, newer mediums, is the most expensive product on the market and is losing audience at an astounding rate without the reflection showing up in pricing at the same pace.”

In sum… as we say ’round these parts, “Undivided attention is so last year.”

Rob has a great discussion going, so I urge you to toss in your two cents. Tell him the girl with the lame push-up form sent you…

Why? No, not because we’re lame… but because we were watching JUMBLI(!!!) continually popping up in the background!

(Forgive the quality… it’s snarked from a tivo via iphone cam.)

What’s more… because our CEO is always prepared for an impromptu moment of Jumbli magic, look what word was played exactly as the clock struck midnight:

The new mantra for ’09: Glory Be to Jumbli!

Upon reading The Television-Internet Connection yesterday (a Time article from ’07 that is still particularly relevant), I was struck by the stat that 37% of the U.S. population over the age of 12 use their computers while watching television at home (Solutions Research Group). Because LocaModa focuses on building products that are cross-channel (i.e. work on out-of-home signage, web, mobile), it’s not surprising that such a significant chunk of the population is already habitually multitasking their “screen viewership,” yet it is a bit surprising that it’s happening so quickly.

But how quickly exactly?

Cue Nielson’s second installment (of three) of the Three Screen Report (full pdf download).

(chart courtesy of nielson)

Boiled down? Americans are watching TV more than ever before (averaging 142 hours per month), AND internet and mobile usage are also up.

I’m going to blatantly rip-off a recent NYTimes headline to tie this all up (way too) neatly:
Whichever Screen, People are Watching.

(psst… We have some exciting products up our sleeves to bridge the channel gaps and activate all varieties of these screens…)

Much thanks to Ben for the great pics…

And we remind you… in your holiday downtime:

Thanks to Mashable for the heads-up.

Check out this shot from the Times Square screen, which I like to call “Jumbli at Night.”

Now with a bit of healthy artistic license, can I convince you that this…

is a bit reminiscent of this:

Okay, okay… no. It could use some well-placed shrubbery and a little celestial reworking.
But you still could win a new phone! (Van Gogh ain’t got nothin’ on that…)