Everyone loves more bling.
We’re excited to be named a finalist in the 2009 MITX Awards for Best Cross Channel Campaign for our work on VH1’s The Great Debate. We’re in good company with Arnold Worldwide, Hill Holliday, and Studiocom.
Check out our campaign overview for a comprehensive view of how we bring a cross channel campaign to life!
We just received word yesterday evening that LocaModa has been selected as a finalist in the 2009 digiday: Mobi Awards. We’ve been honored for our work with VH1 on the Great Debate, where we teamed up with Future Friends and Zoom Media & Marketing for a national cross-channel campaign.
See you in NYC for the awards gala!
The snow is all kinds of serious here in Cambridge, but what better time to cozy up with a latte and some Nielson numbers? Hey, It’s New Year’s Eve, let’s get crazy…
Upon reading The Television-Internet Connection yesterday (a Time article from ‘07 that is still particularly relevant), I was struck by the stat that 37% of the U.S. population over the age of 12 use their computers while watching television at home (Solutions Research Group). Because LocaModa focuses on building products that are cross-channel (i.e. work on out-of-home signage, web, mobile), it’s not surprising that such a significant chunk of the population is already habitually multitasking their “screen viewership,” yet it is a bit surprising that it’s happening so quickly.
