Built by Daktronics, the ENORMOUS screen takes over the entire side of the 35-story “Podium” office building, part of the Dubailand development project.

The screen is scheduled to run “messaging, art, and advertising,” and seems like it would be a perfect opportunity for interactive apps.

Now, I wonder how long it would take Usain Bolt to run down that monstrosity? I suppose you’d need to charge that as wind-aided…

In any case, LOOK AT THIS THING:

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