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Posts Tagged ‘interactive social media’

leopard printIt’s always fun to spot Wiffiti out in the wild, especially when it’s surrounded by an engaged audience!

This weekend, Wiffiti was doing its thang at BU Alumni Weekend, and today it’s capturing the crowd at Forrester’s Consumer Forum.

If you’d like to chime in on the Forrester Forum screen, you can check it out on wiffiti.com, or send your tweets to hashtag #fcf09.

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Just a quick LocaModa shout-out for Stephen’s quote in AdAge today:

Boon for Billboards: Digital Leads Growth for Out-of-Home Ads

The article cites some staggering numbers for DOOH growth in 2009 and beyond (“finishing 2008 with an 11% increase in ad dollars”), but I’ll throw in a caveat:
Unless those digital out-of-home screens are part of a larger picture (yep, I’m going to mention the New Media Triad again), those numbers attenuate pretty darn quickly…

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