The Web Outside » mobile campaigns http://theweboutside.com Exploring place-based social media Wed, 08 Sep 2010 04:45:13 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Mobile, Digital Signage Crowned Most Important Emerging Media Channels http://theweboutside.com/digital-out-of-home/mobile-digital-signage-crowned-most-important-emerging-media-channels/ http://theweboutside.com/digital-out-of-home/mobile-digital-signage-crowned-most-important-emerging-media-channels/#comments Mon, 13 Oct 2008 20:16:12 +0000 admin http://theweboutside.com/?p=224 I clicked over to an article in Marketing 2.0 today because the author had a great little stat nugget relating to both mobile and digital signage.

According to a recent Razorfish survey, mobile is considered the most important emerging media channel in the coming year, garnering 51% of the vote. Digital signage was second in line, capturing 32%. Other channels lagged way behind.

Although we’ve been championing the New Media Triad for a quite a time here at LocaModa, it’s always nice to see backing from the industry.

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