We get many emails from users asking how to get rid of unwanted web or mobile messages on their Wiffiti screens. I’ve grabbed a few screenshots from the “I Love Trash” screen to demonstrate how easy it is!

First, click on My Screens in the top righthand corner of wiffiti.com.
Next, go to the timeline view of the screen.

(Note: You can also find a link to the timeline in the top right of individual screen pages).

All web-submitted and mobile messages/photos will have a small blue “X” in the righthand side of their call-out box.

Go ahead… Click that.
Vamoooose!

Oh, the power.

A few notes:
1. Only web-submitted and mobile messages can be deleted. Twitter and flickr messages (if you choose to integrate tagged content) cannot be deleted by the user… so choose your tags wisely!
2. You can set your screen rating (G, R). Using wiffiti.com, messages can only be deleted after they are delivered to the screen.
3. Screen owners can delete messages on his/her screens ONLY. You cannot delete a message on a screen you did not create.
3. For advanced moderation options, contact us about our Self-Managed Apps Program.

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We’ve had a lot of interest lately from Wiffiti users who are looking for advanced features, more customization, and professional moderation. So, in addition to personal responses (always feel free to contact us directly), I wanted to address some of those issues here as well. Keep an eye on the blog for user questions as they come in.

Most of the LocaModa Feature posts on this blog capture the work we’re doing for major agencies and brands, with massive displays and custom cross-channel integration work. But don’t be put off if you’re a nonprofit or smaller network looking to integrate our services! We’re currently running a Self-Managed Apps Program which offers a menu of advanced features catered to smaller organizations like schools and churches.

We’re also always open to feedback from smaller organizations that have found success using Wiffiti. We’re always adding new features to our roadmap based on your ideas, so keep them coming. For example, after hearing that you’d like a “reveal” feature to showcase the Wiffiti background images at timed intervals, we got to work on integrating this into our custom feature set. We’re also plugging away at a bundle of new options for custom photo display, coming soon to the advanced features list!

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The Loca team is representing us well at Advertising Week in NYC today! They’re on-site for our integration with Clear Channel for real-time photo display in Times Square. If you’re attending Ad Week, head down to the tent underneath the Spectacolor jumbotron (between 48th and Broadway) to get your photographic moment of glory! Not in the area? You can send your mug to adweek@wiffiti.com for a chance to show your lovely smile (or scowl, we won’t judge) to the masses.

We’ll also be showcasing our platform at the main gala this evening, so keep an eye out for Loca’s finest!

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Along with all of the the inauguration Wiffiti hustle and bustle, LocaModa has also been popping up on industry sites today.

Check out Matt’s article on Hello Viking about the New Big Three:

The problem is customer behavior has changed (duh) and the triad of TV, radio and print has not (double duh).

The obvious question: Can we re-master the triad? Can we to give brands a new trilateral paradigm so that dollars can flow confidently again?

I think yes.

Want more? Part one of Stephen’s feature article, “Making the Most of Mobile Marketing,” can be found in the latest Digital Signage Expo newsletter:

During the past 10 years, consumers have evolved from having a passive relationship with traditional media to actively controlling the media around them. The expectations of this new “Connected Class” (often tagged as “Mobile Millenials” or “Digital Natives”) have been set by Google, Amazon, YouTube, Facebook and other popular online destinations. As such, marketers can no longer expect broadcast messages to have the same impact they once had: Interactivity on the Web and mobile devices is driving an impression-based media industry toward expression-based models.

A lot to chew on a Monday; but hey, it’s a holiday…

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