The Web Outside » rob gorrie http://theweboutside.com Exploring place-based social media Wed, 08 Sep 2010 04:45:13 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Strengthening the New Media Triad (and My Biceps) http://theweboutside.com/digital-out-of-home/strengthening-the-new-media-triad-and-my-biceps/ http://theweboutside.com/digital-out-of-home/strengthening-the-new-media-triad-and-my-biceps/#comments Thu, 08 Jan 2009 21:38:35 +0000 LocaJayne http://theweboutside.com/?p=278 Ever wonder what an engineering meeting looks like at LocaModa?
Well, a little like this (and, no, I’m not being hazed… well, not really)…

And when we’re not doing as many push-ups as we can before our face turns red and we collapse on the carpet…

We’re encouraging you to read this great blog post over at Advertise Here. Rob Gorrie discusses the transition from old media to the New Media Triad, a shift we’ve been championing for years.

To quote Rob:

“Network TV isn’t going away any time soon (ever) but it’s not that hard to understand why certain brands/products are getting antsy about continuing to use a medium that doesn’t come with the measurability of other, newer mediums, is the most expensive product on the market and is losing audience at an astounding rate without the reflection showing up in pricing at the same pace.”

In sum… as we say ’round these parts, “Undivided attention is so last year.”

Rob has a great discussion going, so I urge you to toss in your two cents. Tell him the girl with the lame push-up form sent you…

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]]> http://theweboutside.com/digital-out-of-home/strengthening-the-new-media-triad-and-my-biceps/feed/ 1 Yooooo-hoooooo, Brands…. Come Out and Say Hellooooo… http://theweboutside.com/industry-events/yooooo-hoooooo-brands-come-out-and-say-hellooooo/ http://theweboutside.com/industry-events/yooooo-hoooooo-brands-come-out-and-say-hellooooo/#comments Tue, 16 Sep 2008 21:11:28 +0000 LocaJayne http://theweboutside.com/?p=186 Thanks to Rob Gorrie at Advertise Here for a recap of the Brand Activation Summit put on by the Strategy Institute last week. As I mentioned in my overview post of the event, Rob brought up the low presence (at least ostensibly) of brand folks at the *ahem* branding event. He was a bit more practical in his reaction though, reasoning “most people on the demand side of the business just didn’t want to get rushed by 100 hungry networks at once.” Ah, decent point.

Loca’s CEO, Stephen Randall presented at the event, and a general run-through of his presentation can be found on SlideShare. Check it and pass it…

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