Upon reading The Television-Internet Connection yesterday (a Time article from ’07 that is still particularly relevant), I was struck by the stat that 37% of the U.S. population over the age of 12 use their computers while watching television at home (Solutions Research Group). Because LocaModa focuses on building products that are cross-channel (i.e. work on out-of-home signage, web, mobile), it’s not surprising that such a significant chunk of the population is already habitually multitasking their “screen viewership,” yet it is a bit surprising that it’s happening so quickly.

But how quickly exactly?

Cue Nielson’s second installment (of three) of the Three Screen Report (full pdf download).

(chart courtesy of nielson)

Boiled down? Americans are watching TV more than ever before (averaging 142 hours per month), AND internet and mobile usage are also up.

I’m going to blatantly rip-off a recent NYTimes headline to tie this all up (way too) neatly:
Whichever Screen, People are Watching.

(psst… We have some exciting products up our sleeves to bridge the channel gaps and activate all varieties of these screens…)