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	<title>The Web Outside &#187; yahoo</title>
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	<description>Exploring place-based social media</description>
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		<title>Mobile Location-Based Services Primed for Growth</title>
		<link>http://theweboutside.com/research-resources/mobile-location-based-services-primed-for-growth/</link>
		<comments>http://theweboutside.com/research-resources/mobile-location-based-services-primed-for-growth/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 22:34:47 +0000</pubDate>
		<dc:creator>LocaJayne</dc:creator>
				<category><![CDATA[Research & Resources]]></category>
		<category><![CDATA[digital signage]]></category>
		<category><![CDATA[emarketer]]></category>
		<category><![CDATA[fireeagle]]></category>
		<category><![CDATA[Jumbli]]></category>
		<category><![CDATA[LBS]]></category>
		<category><![CDATA[LocaModa]]></category>
		<category><![CDATA[location based digital networks]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Mobile Location Based Services]]></category>
		<category><![CDATA[mobile marketing growth]]></category>
		<category><![CDATA[text messaging]]></category>
		<category><![CDATA[whrrl]]></category>
		<category><![CDATA[Wiffiti]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://theweboutside.com/?p=263</guid>
		<description><![CDATA[Although &#8220;mobile location-based services&#8221; carries with it an overly broad definition and a crazy boatload of ancillary concepts, the basic construct can be whittled down to a place-based technology solution accessed via mobile. From FireEagle to Whrrl, the harmony changes a bit, yet the melody remains constant: connecting people where they go&#8230; when they&#8217;re on [...]]]></description>
			<content:encoded><![CDATA[<p>Although &#8220;mobile location-based services&#8221; carries with it an overly broad <a href="http://en.wikipedia.org/wiki/Location-based_service">definition</a> and a crazy boatload of ancillary concepts, the basic construct can be whittled down to <strong>a place-based technology solution accessed via mobile</strong>.  From <a href="http://www.techcrunch.com/2008/08/12/fire-eagle-launches-geo-location-platform-to-the-public/">FireEagle</a> to <a href="http://www.whrrl.com/">Whrrl</a>, the harmony changes a bit, yet the melody remains constant: connecting people where they go&#8230; when they&#8217;re on the go.</p>
<p>Although <a href="http://www.locamoda.com">LocaModa</a> reaches far further than a straight-up mobile LBS (in that we connect consumers synchronously through the web, mobile, DOOH locations, and social networks like Facebook), our core solution can be (at least loosely) aligned with the aforementioned model.</p>
<p>&#8230;All that to say&#8230; HEY, CHECK OUT THESE HUGE EMARKETER GROWTH PREDICTIONS.<br />
(Who&#8217;s glad I got to the point? Other than me&#8230;)</p>
<p><img src="http://theweboutside.com/wp-content/uploads/2008/12/emarketer_mobilegraph.png" alt="" width="349" height="228" class="alignnone size-full wp-image-264" /></p>
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