Ever wonder what an engineering meeting looks like at LocaModa?
Well, a little like this (and, no, I’m not being hazed… well, not really)…

And when we’re not doing as many push-ups as we can before our face turns red and we collapse on the carpet…

We’re encouraging you to read this great blog post over at Advertise Here. Rob Gorrie discusses the transition from old media to the New Media Triad, a shift we’ve been championing for years.

To quote Rob:

“Network TV isn’t going away any time soon (ever) but it’s not that hard to understand why certain brands/products are getting antsy about continuing to use a medium that doesn’t come with the measurability of other, newer mediums, is the most expensive product on the market and is losing audience at an astounding rate without the reflection showing up in pricing at the same pace.”

In sum… as we say ’round these parts, “Undivided attention is so last year.”

Rob has a great discussion going, so I urge you to toss in your two cents. Tell him the girl with the lame push-up form sent you…

That’s tall.

Built by Daktronics, the ENORMOUS screen takes over the entire side of the 35-story “Podium” office building, part of the Dubailand development project.

The screen is scheduled to run “messaging, art, and advertising,” and seems like it would be a perfect opportunity for interactive apps.

Now, I wonder how long it would take Usain Bolt to run down that monstrosity? I suppose you’d need to charge that as wind-aided…

In any case, LOOK AT THIS THING:

[img cred]