LocaModa’s social calendar is filling up fast. Here’s a quick round-up of upcoming highlights:

A few months back, I posted about consumers’ resistance to digital signage, pointing up the issue that oftentimes what marketers see as dazzling is often construed by end user eyeballs as glaring, particularly among a Connected Class to whom (as one commenter eloquently put it, “loud noises mean “panic” and surprising movement means “danger, get away”).

The topic riled up a great group of industry folks as well as end users, and the discussion quickly branched off into sub-conversations about user experience, design decisions, industry best practices, and the OOH signage landscape at large. Audience aside, these threads converged exactly where the discussion started: the difficulty of escaping the mediated public perception of digital signage.
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