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Archive for the ‘What We’re Reading’ Category

Made to Stick: Why Some Ideas Survive and Others Die, Heath & Heath

Director of Community Jayne Karolow says, “A fun primer on stickiness… Takes the ideas of Gladwell’s Tipping Point and tests them against practical applications. Will the Chumby last? What about the Golden Oreo? Sadly, I could spend way too many hours thinking about those questions…”


Predictably Irrational, Dan Ariely

CEO Stephen Randall says, “A fun way to discover (yet again) that we are all programmed in a way that marketers can and do exploit.”


Structure and Interpretation of Computer Programs, Abelson & Sussman

Senior Systems Engineer Nick Hanssens says, “SICP shaped the way I think about engineering by getting deeply into the essence of what programming problems are and explaining how to represent them.”


Beautiful Code: Leading Programmers Explain How They Think, Andy Oram, Editor

Software Engineer Ben Darfler says: “Just thinking about the title makes the OCD engineer inside of me happy.”