The stats for the #BellLetsTalk 24 hour campaign are impressive and heartwarming (details of the campaign are here)….
· Original Tweets: 969,993
· 945,554 English Messages
· 24,439 French Messages
· Total Tweets (Including retweets): 3,043,248
· Average of 126,802 messages per hour
Over 100,000,000 txts, calls and tweets were received, each unlocking 5c, raising over $5,000,000 for mental health.
Today (Jan 28th, 2014) in Canada marks the fourth year for Bell Let’s Talk Day, dedicated to increasing awareness, reducing stigma and helping to change behaviours and attitudes about mental health issues.
Monster Media, together with Media Experts and creative agency LG2 launched the #BellLetsTalk campaign over three Canadian OOH networks; Lamar, Pattison, Cogeco in French and English.
Bell is donating 5c for every tweet, phone call, text message and Facebook photo share.
As I write this post at 9.30 am, they have already received over 12 million messages!
Great work team!
UPDATE 1.30PM The total is currently over 35,000,000 messages = over $1.5 million raised.
