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Archive for June, 2008

In our grueling quest to “connect people and places,” a group of industrious LocaModans (and friends) headed out to check out the Boston digital signage scene…

I only wish I had taken a picture when we had 3 MacBooks crowding our cocktail table (sadly, I’m serious).

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It started downpouring in Cambridge yesterday around 3:45pm, which was stellar timing for me to get soaked while I headed over to the Ethos Roundtable at the Charles Hotel.

Was it worth it?  Totally.
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First off… no, I’m not going to launch into a hypersyllabic erudite-fest of Lacanian identity theory (you would need to give me a glass of wine first).

In this case, I pose the question in a media sales sense.

Riddle me this:

Let’s say you have 300,000 social locations in the US (bars, restaurants, etc). Each of these locations hosts an average of 200 patrons per night. Now say an advertiser is promoting his brand via OOH digital signage in 300 of these locations. That would give him 60,000 visitors (but not “absolute uniques”).
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I was lured in by Dan Ariely’s keynote, but the highlight of the conference turned out to be finally meeting some of my favorite Tweeters and Bloggers in person.

To name a few:

Chris Brogan. I’ve been told by many’a blogger that Chris is someone I should meet (and now I agree). When I congratulated Chris on a great break-out session, he responded with “Usually, when I speak, people walk away saying, ‘wow, that Chris Brogan guy, he’s nice…’ Not ‘he knows his stuff,’ but more ‘hmm…he seems friendly’.” Chris, I can personally vouch for the fact that you also clearly know your stuff.

And also that you’re nice.
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It’s not all fun and games at LocaModa, but do we have our decent share…

Exhibit A:
Our recent off-site meeting at F1 Racing in Braintree.

Umm… those things go fast. A big congratulations to Bill Nast (VP Biz Dev) and Steve King (VP Sales) for kicking our asses all over the track. I will also mention that CTO Steve An had the fastest lap time of the day. Clearly upper management is upper management for a reason.

I also learned that I am a terrible go-kart driver, which surely surprises no one who has ever seen me maneuver my huuuuge and unwieldy Dodge Neon.
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