If you walked by it in a bookstore or magazine stand, you probably wouldn’t even notice it was dynamic; but that doesn’t mean that this isn’t the premonitory turtlehead of something very, very cool…
Let’s back up.
I’m talking about the eInk cover of Esquire’s October issue:
Sponsored by Ford, and using the same paper as the Kindle, the cover image isn’t the jazziest thing I’ve ever seen (it’s pretty much just some basic black/white/gray text with blinky thumbnail images), but they’ve kept it simple enough so it still presents as pretty darn sleek. [To clarify, the plastic overlay contains the color thumbnails, which are then illuminated by the underlying eInk.]
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