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Archive for November, 2011

It’s great to see the foursquare developer community is now home to over 10,000 developers.

On the foursquare website, there are a number of case studies showing the innovation springing up around “location” – and I use that word in the broadest sense – i.e. those who think foursquare = checkins, should think again.

foursquare is being adopted by real businesses to help loyalty, marketing and customer engagement in many creative, measurable and monetizable ways.

Of course, LocaModa was an early foursquare developer so it’s also gratifying to be found on the first page of the foursquare developer showcase alongside Instagram, American Express, and Conan (the comedian, not the barbarian).

NOTE: foursquare has dropped the use of any caps in their brand and will surely regard offending capitalizers as being decidely unhip.


Companies using social media to connect to people and places need to support the multiple tools and methods that their audiences use. However, if you were to ask 10 media savvy users how they send an update with a photo attachment, you’d probably get more than 10 answers.

LocaModa now supports even more interaction models via mobile or web using email, txt, Twitter and more….

For example, we support all the strange things that mobile phone email clients do, such as unusual MIME structures, or including the numeric mumbo-jumo that many carriers have implemented and include in their email subject lines. So friendly.

If a message includes a URL or short URL which looks like it might point to an image, we can display that image (assuming the message passes our filters and the image is moderated).

We also support a whole host of photo sharing apps on Twitter clients including yFrog (which also supports video), TwitPic, Lockerz, TweetPhoto, Instagram, img.ly, Lightbox and can display JPEG, PNG, BMP, TIFF and GIF images.

We also get requests from customers that want their audiences to be able to email directly to local screens. Every LocaModa-enabled screen has a unique address such as JOESBAR. This address can also be used as an email address for example JOESBAR@Wiffiti.com. In this case, any text in the email’s subject line can be copied into the body of the Wiffiti message. That method can also be used to email a photo to a screen, with the photo’s caption being the email subject line.

Some of this might seem a little geeky, but we now enable networks with over 30,000 venues and our platform has also enabled 80,000 Wiffiti screens for events, as well schools and churches, so we’ve given up being surprised by what our customers want to do with our platform.

If there’s a feature that you want and we don’t support, we’d be happy to consider it for our roadmap (but if it’s too esoteric you might need to bring your checkbook!).