Further to my post last week about social media being the future (rather than merely a feature) of digital place based networks, it’s more than a little encouraging to see Broadsign take up the mantle for social media as a strategic tool.

Today we announced that we have signed a strategic agreement with Broadsign to jointly market and sell end-to-end social-enabled signage solutions.

We’ve worked with Broadsign whenever networks, agencies or brands require our solutions in a Broadsign environment. But the market is getting serious about measurable engagement (rightly so) and platform companies are getting proactive about having social and mobile capabilities as part of their core offering.

Broadsign has demonstrated their web savviness in their architecture and their entrepreneurialism in their business, so working with them more strategically is a natural extension for both our businesses.

With Broadsign we will be able to meet the brand, networks and agencies’ call for marketing solutions that enable filtered, “brand-safe”, real-time social media over multiple channels including public signage.

Ahead of DSE next week, I’m presenting an overview of social media-amplified digital signage at BroadSign’s First Annual Client Summit, on February 26, 2013 at the Aria Resort and Casino. If you’re not going to that, reach out to me at srandall at locamoda dot com.

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It’s that time of the year again when many of us the East Coast of US are fed up shoveling snow and look forward to the annual pilgrimage to Vegas for Digital Signage Expo (DSE).

Guilty as charged.

So, I’m dutifully prepping my presentations about social and mobile solutions and how they amplify the effectiveness of multi-channel content.

And, in doing so, I’m asking one leading question:

IS SOCIAL MEDIA A FEATURE OR THE FUTURE?

Certainly, a year ago most people would have answered (or demonstrated by their actions over the last 12 months) that at best, it’s a feature. And consequently, those people would probably have bolted on some inadequate tactical solution and failed to see any material improvement in customer engagement, experience or revenue uplift.

Today, as DS suppliers, DPB networks and OOH agencies undergo a strategic review of their offerings, many are realizing that unless they have an integrated mobile/social approach to their messaging platforms, they are simply underserving their audiences AND failing to maximize the value of their businesses.

So, ever the half-glass-full kinda practitioner, I am willingly risking yet another year of painful questions about the wrong technology solutions such as oh-too-small QR Codes (on loops that are move too quickly), web-based Twitter widgets that are impossible to read from more than 12 inches away… that I will try to answer without gritting my teeth.

There are not many companies that are battle hardened to the realities and challenges of our industry and have an agnostic scalable platform yada yada yada…. LocaModa is one such company.

If you’re going to DSE, let’s connect. You can reach me at srandall at locamoda dot com.

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