Further to my post last week about social media being the future (rather than merely a feature) of digital place based networks, it’s more than a little encouraging to see Broadsign take up the mantle for social media as a strategic tool.

Today we announced that we have signed a strategic agreement with Broadsign to jointly market and sell end-to-end social-enabled signage solutions.

We’ve worked with Broadsign whenever networks, agencies or brands require our solutions in a Broadsign environment. But the market is getting serious about measurable engagement (rightly so) and platform companies are getting proactive about having social and mobile capabilities as part of their core offering.

Broadsign has demonstrated their web savviness in their architecture and their entrepreneurialism in their business, so working with them more strategically is a natural extension for both our businesses.

With Broadsign we will be able to meet the brand, networks and agencies’ call for marketing solutions that enable filtered, “brand-safe”, real-time social media over multiple channels including public signage.

Ahead of DSE next week, I’m presenting an overview of social media-amplified digital signage at BroadSign’s First Annual Client Summit, on February 26, 2013 at the Aria Resort and Casino. If you’re not going to that, reach out to me at srandall at locamoda dot com.

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