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Posts Tagged ‘LocaModa’

While all of you were out sipping Veuve and slamming oysters on the half shell (hey, you know that’s how you roll…), here at LocaModa we were glued to our TVs watching the Dick Clark/Carson Daly/Ryan Seacrest pop culture fest.

Why? No, not because we’re lame… but because we were watching JUMBLI(!!!) continually popping up in the background!

(Forgive the quality… it’s snarked from a tivo via iphone cam.)

What’s more… because our CEO is always prepared for an impromptu moment of Jumbli magic, look what word was played exactly as the clock struck midnight:

The new mantra for ‘09: Glory Be to Jumbli!

The snow is all kinds of serious here in Cambridge, but what better time to cozy up with a latte and some Nielson numbers? Hey, It’s New Year’s Eve, let’s get crazy…

Upon reading The Television-Internet Connection yesterday (a Time article from ‘07 that is still particularly relevant), I was struck by the stat that 37% of the U.S. population over the age of 12 use their computers while watching television at home (Solutions Research Group). Because LocaModa focuses on building products that are cross-channel (i.e. work on out-of-home signage, web, mobile), it’s not surprising that such a significant chunk of the population is already habitually multitasking their “screen viewership,” yet it is a bit surprising that it’s happening so quickly.


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Best holiday wishes from the team at LocaModa (aboard the Boston Party Trolley)!

Much thanks to Ben for the great pics…

And we remind you… in your holiday downtime:

play jumbli

Mobile Monday Boston recently sponsored a dinner for CTOs of major mobile-based companies in the Boston area. Check out the MoMo CTO Dinner Video Recap for a quick hollah from LocaModa’s CTO, Steve An.

The dinner was sponsored by Flybridge Capital and moderated by Wade Roush of Xconomy (who has always been a loyal supporter of LocaModa… Thanks, Wade!)

Steve looks pretty darn psyched about the mobile climate in Boston, eh?

For all of you Jumbli in Facebook players, now you can jump over to the app with even less effort. Facebook has brought back their “recently played applications” menu, which can be pulled up via the apps tab on the bottom left of your profile page.

Thanks to Mashable for the heads-up.

Although “mobile location-based services” carries with it an overly broad definition and a crazy boatload of ancillary concepts, the basic construct can be whittled down to a place-based technology solution accessed via mobile. From FireEagle to Whrrl, the harmony changes a bit, yet the melody remains constant: connecting people where they go… when they’re on the go.

Although LocaModa reaches far further than a straight-up mobile LBS (in that we connect consumers synchronously through the web, mobile, DOOH locations, and social networks like Facebook), our core solution can be (at least loosely) aligned with the aforementioned model.

…All that to say… HEY, CHECK OUT THESE HUGE EMARKETER GROWTH PREDICTIONS.
(Who’s glad I got to the point? Other than me…)

and between cool and ridiculous:

Sure, we get a fair share of love proclamations and even marriage proposals via Wiffiti, but this is well…
well…
Half awesome and half…
Okay, it may just be awesome.

(Thanks to Trendwatching and designer Jana Brevick for this one… They’re now sold out!)

Now that AT&T Jumbli is live on 1200 screens nationwide and racking up fans in Facebook like nobody’s biz, it seems like a decent time for me to tell you again that you should clearly GO PLAY!

Check out this shot from the Times Square screen, which I like to call “Jumbli at Night.”

Now with a bit of healthy artistic license, can I convince you that this…

is a bit reminiscent of this:

Okay, okay… no. It could use some well-placed shrubbery and a little celestial reworking.
But you still could win a new phone! (Van Gogh ain’t got nothin’ on that…)

We’re busy as ever over at LocaModa HQ, but wanted to share a great pic of Wiffiti at the American Repertory Theater in Cambridge, MA! Our CTO, Steve An, went to a show last weekend and snapped this in the lobby.

Also wanted to pass along an open invite to the Mobile Monday Boston event on November 17th, 7-9pm at the Omni Parker Hotel (It’s a Monday). It’s free, and you can register here. The focus this month is on early stage mobile companies. MoMo always puts on a great event!

Hey Bostonians (and those who plan to plug in remotely via the CoverItLive feed), just a reminder that the mobile panel featuring LocaModa’s CEO Stephen Randall will kick-off at 8:15 tomorrow in Metcalf Hall @ Boston University.

Here’s the full scoop:

Make Your Message Mobile

* How teens and college students use mobile devices and communications
* Why mobile will be an essential component in the youth marketing mix
* What goes into an effective mobile marketing campaign
* Where mobile technology and communications are going

Panelists:
Stephen Randall, CEO, LocaModa
Sarig Reichert, Vice President, Flixwagon
Thi Linh Wernau, Senior Mobile Stratgist, Nokia

Moderator: Allison Mooney, Senior Director of Trends & Research, Fleishman-Hillard

Can’t make it? Be sure to check Twitter for attendee tweets using the #ymme hashtag… including Stephen’s!

Hopefully the rain will taper off around here and we can get the campus to look like this tomorrow! (Although I admit that bathing suit weather is a bit of a stretch in November… even considering New England volatility.)