For those unfamiliar with the technique (what? you’re not infatuated with Surrealism circa 1920?), textual cut-ups are basically like a word collage, pulling from disparate sources in a random manner determined by the author(s). William Burroughs is often cited as the daddy of the movement (taking in every connotation of the term ‘daddy’), but Kurt Cobain was said to have used the technique as well (albino/mosquito/libido, anyone?).
In any case, my favorite Wiffiti screens are typically ones who bring back the cut-up technique in all its Surrealist glory. Take, for instance, the It Really Gets My Goat screen.
But I think a lot of brands could benefit from a little more whimsy…