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Archive for the ‘Smidge’ Category

Here in MA, we’re in the midst of a firey Special Election for Ted Kennedy’s Senate Seat. Twitter is all-ajabber about it, and Wiffiti is capturing the stream (and welcoming live txts and photos).

Send your txts in the form of @MAsenate + your msg to 87884, or send photos to MAsenate@wiffiti.com with your caption in the subject line.

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Send @xmas + your message to 87884 (to get a little joy on your phone) or submit via web!

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Or, if you’re looking for a bit more holiday fame, remember to head over to Vans Be Here for a chance to get your holiday wish (or marriage proposal, if you’re into that) displayed in Times Square!

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The folks at LocaModa wish you a happy Thanksgiving filled with roasted seasonal veggies, a large bird (or its soy-based counterpart), and measurable and engaging cross-channel campaigns!

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Text @turkey + your message to 87884, or submit your Thanksgiving message or photo via web.

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LocaModa’s home state won’t be nearly the same without you. Our Wiffiti tribute can only serve as a mini hat tip:

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Text us your thoughts and pictures. Feel free to add to your own blog using the movie URL on the screen page or load the full screen version.

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I recently found* a great little app that plays right into my obsession with textual cut-ups.

For those unfamiliar with the technique (what? you’re not infatuated with Surrealism circa 1920?), textual cut-ups are basically like a word collage, pulling from disparate sources in a random manner determined by the author(s). William Burroughs is often cited as the daddy of the movement (taking in every connotation of the term ‘daddy’), but Kurt Cobain was said to have used the technique as well (albino/mosquito/libido, anyone?).

In any case, my favorite Wiffiti screens are typically ones who bring back the cut-up technique in all its Surrealist glory. Take, for instance, the It Really Gets My Goat screen.

Nonsense? Maybe.
But I think a lot of brands could benefit from a little more whimsy…

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*(thanks, Lori!)

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