I’ve written about the #BellLetsTalk one day campaign a couple of times before - but I just watched the showreel for the campaign that colleagues at Monster and Bell put together and was delighted to learn that #BellLetsTalk became a top trending term globally.

I believe that’s a first for Out of Home media.

Everything about the campaign was executed perfectly and end users were motivated to participate because each tweet, call and txt generated 5c towards mental health awareness charities.

Great causes deserve great execution and the great result in this case was that $5.5M was raised in 24 hours.

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I’m delighted to report that Monster Media received two GOLD OBIEs and one SILVER OBIE at last Tuesday’s OAAA/TAB OBIE awards dinner reception.

The first GOLD OBIE award for Monster Media, in the category of CONSUMER GOODS, SERVICES, AND RETAIL, goes back to the work LocaModa (who Monster acquired last August) did with creative agency DDB on the Clorox Bleachable Moments campaign. A nod to colleagues at Clear Channel Outdoor for that campaign.

The other GOLD OBIE award for Monster media was awarded in the VIDEO AND INTERACTIVE category for the company’s work on the Betty Crocker interactive campaign

The SILVER OBIE was for our work on the CIROC/UBER campaign.

More about the CIROC campaign here.

And the Monster team SHOULD HAVE collected an award for the best beards of the evening, as snapped and tweeted by Adam Malone Insights Director at @DOmedia.

Congrats everyone.

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The OAAA/TAB CONNECT conference is being held this week in Orlando, just a few minutes from Monster Media’s HQ. The annual OBIE awards will be announced on Tuesday night.

The full list of OBIE nominations is linked here. Monster’s work is nominated for four awards and in addition, we’ve got one nomination via the work that LocaModa did for DDB on Clorox)!

Good luck to all the nominees!

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