Archive for April, 2009
It’s a neat tool, it’d be great for Wiffiti Pro. We’d use it to send out a tweet for every feature we release, and then as we upgrade all the features. Good times :)
It seemed a while ago that brands and companies were obsessed getting users to create user generated content (UGC). They held countless promotions on YouTube and this even led to creation of sites like Brickfish which are devoted solely to UGC contests. Now, the Twitter-craze has ensured a steady stream of UGC in the form of tweets and in many cases, Flickr images and TwitPics.
The question is no longer how can brands accumulate more UGC, but how are brands leveraging their pre-existing UGC to their advantage?
Skittles recently experimented with this by redirecting their website to their YouTube channel, Flickr photostream, Twitter chatter and Facebook profile. But brands can take this one step further. Instead of just appealing to people who seek their brand online, they can (and should!) use their UGC to attract an offline audience using digital out of home.
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Our Obama Minute Wiffiti was selected as an Official Honoree for the Rich Media: Non-Profit/Educational category at The 13th Annual Webby Awards. We were selected as the top 15% out of nearly 10,000 entries from all 50 states and over 60 countries. Good job, huh! :)
CEO @StephenRandall found this floating around the internet. It’s a “notificator” or robotic messenger used in the 1930s for friends to leave messages for each other at a specific location. People put a coin into the machine and wrote a message on a continuous strip of paper that stayed up for at least two hours.
While essentially the two fulfill the same purpose of connecting people, I have to say our Wiffiti’s a bit more advanced. It’s bigger, quicker and allows you to connect to a lot more people at a lot more places.