LocaModa found itself right in the thick of things today at the Out-of-home Video Advertising Bureau (OVAB, for those on the DOOH DL) Digital Media Summit in NYC. Our work with VH1′s The Great Debate was a featured case study during the main event today.
If you’re at the OVAB Summit today and want to learn more about LocaModa, track down the guy in the thumbnail image above.
Good guy. Goes by Steve.
We’re excited to be named a finalist in the 2009 MITX Awards for Best Cross Channel Campaign for our work on VH1′s The Great Debate. We’re in good company with Arnold Worldwide, Hill Holliday, and Studiocom.
Check out our campaign overview for a comprehensive view of how we bring a cross channel campaign to life!
We receive hundreds of emails asking about customizing your Wiffiti ‘loca’…
Before I go any further, let’s spin back a bit – What’s a loca? A ‘loca’ is our standard routing system that allows your text message to go to a specific Wiffiti screen.
For example, if you’d like to text the world your thoughts on Rock Band, and you happen to find the screen below enchanting, you would send a message to 87884 (this is our shortcode, which you would treat just like any other phone number) in the form:
@rockcat I’ve become Paul McCartney in my livingroom wearing my jammies!
In this case, @rockcat is the loca. If you use Twitter, Facebook, or any of a list of other social services (especially those in the location-based arena), this convention should seem pretty standard.
On Wiffiti.com, screens are assigned a default loca (e.g. @wif5467). If you’d like a custom loca (e.g. @mrjones for a classroom screen), we’re happy to offer a Self-Managed Apps Program that will allow you a custom loca (and lots of other advanced features) at a deep discount from our standard commercial offerings.
Just contact us if you’d like to get involved!