Although many of the posts here on The Web Outside showcase LocaModa’s finished products, I thought it would be a nice change of pace to pass the baton over to one of our developers and let him shed a bit of light on what goes on behind the scenes here.
Ben will be representing Loca at SXSW, so feel free to pick his brain in person if you’re headed to Austin. (He looks basically like the profile pic above, except in color.) If not, you can always hit him up on Twitter or leave a comment here.
If the Bellagio Fountains have started to booooore you, then look no further than across the street, where LocaModa has joined forces with Foursquare and Clear Channel Spectacolor for an interactive place-based display that we were lucky enough to check out in person today. If we do say so ourselves: HOT.
Where: Your desk, kitchen counter, or that corner table at Peet’s with the slightly wobbly leg. Bring appropriate snacks and caffeine.
Why: The social media phenomenon has quickly spread and has changed the way people expect to receive information and communicate. Social media has changed the traditional one-to-many broadcast by connecting many-to-many through social media dialogues. Content consumers are transformed into content producers allowing you to strengthen your relationship and connection with your target audience.[src]
While the rest of the LocaModa team deals with the ice and cold of the Northeast, our CEO Stephen Randall is living it upnetworking and speaking out in LA at the Interactive Local Media Conference, held by BIA/Kelsey at the Hyatt Century Plaza Hotel.
The agenda reads: Three screens were never enough. The next big wave is the fourth screen: Digital Out-of-Home. A breakaway media category, BIA/Kelsey projects digital out-of-home spending will soar to $3.7 billion by 2013 by powering audience engagement through video screens at gas stations, on city buses and roadside billboards, and in-store. But what’s the most effective format? What are the best categories? Who are the most likely advertisers? During this panel led by BIA/Kelsey Chief Strategy Officer Rick Ducey, you will learn about the drivers and revenue pivot points. This session will also include a special digital out-of-home demo that will highlight the effectiveness of this emerging medium. Are you ready to see local media in a powerfully different way?
If you’re not so lucky to be living it upnetworking in LA tomorrow, you can participate via mobile or web by texting @ILM09 + your message to 87884 or submitting via web. You can also tweet using the hashtag #ILM09 and your messages will be dynamically pulled into the stream.
Although many of the posts here on The Web Outside showcase LocaModa’s finished products, I thought it would be a nice change of pace to pass the baton over to one of our developers and let him shed a bit of light on what goes on behind the scenes here.
Who: 
