Looking for something?


Archive for the ‘Industry Events’ Category

Although many of the posts here on The Web Outside showcase LocaModa’s finished products, I thought it would be a nice change of pace to pass the baton over to one of our developers and let him shed a bit of light on what goes on behind the scenes here.

Ben, a Platform Architect here at LocaModa, has written a two-part blog post in which he details the asynchronous sending and receiving of messages, as well as synchronous request/response using ActiveMQ and Spring.

Ben will be representing Loca at SXSW, so feel free to pick his brain in person if you’re headed to Austin. (He looks basically like the profile pic above, except in color.) If not, you can always hit him up on Twitter or leave a comment here.

  • Share/Bookmark

If the Bellagio Fountains have started to booooore you, then look no further than across the street, where LocaModa has joined forces with Foursquare and Clear Channel Spectacolor for an interactive place-based display that we were lucky enough to check out in person today.
If we do say so ourselves: HOT.

  • Share/Bookmark

Stephen-scaledWho: LocaModa CEO Stephen Randall joins Janice Litvinoff from Cisco, Jeff Dumo from Array Interactive, and Bill Yackey from Digital Signage Today

When: January 28th, 2pm EST

Where: Your desk, kitchen counter, or that corner table at Peet’s with the slightly wobbly leg. Bring appropriate snacks and caffeine.

Why: The social media phenomenon has quickly spread and has changed the way people expect to receive information and communicate. Social media has changed the traditional one-to-many broadcast by connecting many-to-many through social media dialogues. Content consumers are transformed into content producers allowing you to strengthen your relationship and connection with your target audience.[src]

How: Register here!

You can also follow Stephen on Twitter!

  • Share/Bookmark

While the rest of the LocaModa team deals with the ice and cold of the Northeast, our CEO Stephen Randall is living it up networking and speaking out in LA at the Interactive Local Media Conference, held by BIA/Kelsey at the Hyatt Century Plaza Hotel.

Stephen’s panel is entitled “Digital Out-of-Home: Expanding the Interactive Experience for the Consumer,” and kicks off at 10:45 on Friday morning (12/11).

The agenda reads:
Three screens were never enough. The next big wave is the fourth screen: Digital Out-of-Home. A breakaway media category, BIA/Kelsey projects digital out-of-home spending will soar to $3.7 billion by 2013 by powering audience engagement through video screens at gas stations, on city buses and roadside billboards, and in-store. But what’s the most effective format? What are the best categories? Who are the most likely advertisers? During this panel led by BIA/Kelsey Chief Strategy Officer Rick Ducey, you will learn about the drivers and revenue pivot points. This session will also include a special digital out-of-home demo that will highlight the effectiveness of this emerging medium. Are you ready to see local media in a powerfully different way?

If you’re not so lucky to be living it up networking in LA tomorrow, you can participate via mobile or web by texting @ILM09 + your message to 87884 or submitting via web. You can also tweet using the hashtag #ILM09 and your messages will be dynamically pulled into the stream.

Get Adobe Flash player

  • Share/Bookmark

Replace Sherwood Forest with M2 Ultra Lounge on W 28th St. in NYC.

Switch out bucolic scenes with digital screens…

And you have Robin Hood’s awesome Food for Good Event!

The organization will deliver 15,000 meals to feed 120,000 New Yorkers this season who would otherwise go hungry.

We’re proud to have worked together with Robin Hood on a fun Wiffiti installation last week!

feednyc

Also, LocaModa is a gold sponsor (and finalist!) at the MITX Awards at the Copley Marriot in Boston tonight, so if you’re local, we’ll see you there!

  • Share/Bookmark