LocaModa’s typical work involves enabling channel partners’ place-based social media apps (for example the Sports Bites application for Zoom Marketing and Media and the NYTimesToday.com Twitter application for RMG) and building fully integrated advertising campaigns for brands such as AT&T, Vans, Verizon etc.
But we also have a self-serve business over at www.wiffiti.com (soon to be renamed to fall under the LocaModa brand). The site’s primary purpose is to help end-users build and spread simple place-based social media apps. And it also gives us insights into how people are using our platform.
The result? Today the site clocked its 45,000th application, with over 50 apps built by midday today! A surprising number of the applications have been built by teachers seeking a more direct and fun way to connect to their students (see this Web 2.0 EDU blog post on “5 Way To Teach With Wiffiti In The Classroom”).
Some screens have been used in churches for similar reasons – audiences of all types clearly want to connect. The site also helps professional users “try before they buy” (that’s the “freemium” business model) for use at conferences (here’s an example from the Mashable Media Summit), events, concerts and a even stand-up comedian!
Self-serve equates to roughly 10% of our business. There will always be a requirement for custom applications and professional services for larger DOOH networks and campaigns, but we have to wonder if that percentage is indicative of the wider DOOH opportunity.