LocaModa screen at GameOn, Boston
A potential advantage of DOOH is that it’s ideally placed to sell itself. It’s a medium that is in the faces of millions of people every month. That’s what we sell. So I was delighted to hear what happened last week with one of our applications.
Cue flashback effects……
The story starts 3 months ago at Jerry Remy’s Sports Bar, adjacent to Fenway, home of the RedSox (I have to mention that as not everyone is as familiar or fanatical about baseball as this town is).
Remy’s met with RocketFarm, a local iPhone developer to discuss applications that could help help engage customers. RocketFarm work with LocaModa (they developed an iPhone version of our Jumbli app) and showed Remy’s our applications. Remy’s wanted a LocaModa screen at their venue, so we helped get a social media loop running on their system. The Remy’s screen features real time tweets mentioning Remy’s, RedSox, and also displays FourSquare checkins and mayor info.
Less than a month later, GameOn, a bar actually in historic Fenway and just a few blocks from Remy’s, contacted LocaModa to get their own dedicated social media screen. Once again, we were happy to oblige.
The Remy’s screen today has over 1,700 check ins and Game On has over 2,500 check ins. Both bars get heavy Twitter and mobile engagement - especially when the Sox are playing.
Fast forward to last week…
A Best Buy manager walks into Game On and loves the LocaModa screen. He starts to think about how it can help engage his customers. He goes to Wiffiti.com and creates a free screen to experiment with and soon he has five screens running on three floors at Best Buy. Now the manager at the local Best Buy is talking about LocaModa applications to other regional stores and invites LocaModa to meet the larger group of managers.
To be conintued…
Leave a Reply