Looking for something?

Archive for March, 2009

Last week’s South by Southwest was a hub of excitement, socialization and an abundance of social media activity!

EMO's Wiffiti screen at SXSW

Emo’s, the popular alternative lounge in Austin, set up a HUGE Wiffiti screen for #SXSW. It was more than 8 feet off the ground and was visible from 6th St., the most bustling street in Austin! In a span of 5 days, the screen saw a total of 11,169 tweets, Flickr images, and text messages. Isn’t she a beauty?


Hi! My name’s Nidhi, and I’m LocaModa’s new (awesome) intern. I came here after studying Marketing at Emerson College in Boston. I’m helping out with social media stuff, ad sales, brainstorming and surprisingly no coffee runs yet! I’m also the youngest person here.

Loca is a great place to start my career. Everyone on the web is busy talking about how social media is instrumental to any ad campaign and how traditional media isn’t the most effective way to reach consumers anymore. But at Loca, we’re actually doing something about it. We’re integrating digital OOH with mobile technology and the web. It’s revolutionary. And exciting to be a part of!

I’ll be helping Jayne update The Web Outside. Stay tuned for posts on digital signage from the perspective of a digital native.

You can also find me @TheWebOutside


We’ve returned safe and sound from Vegas, and we have this lil’ beauty to show for it. Many thanks to the industry and consumer panel who chose us for the content award for Jumbli… We like prizes!