I am a speaker in what’s been billed an “Interactive Shootout” at 9.00 am, Thursday March 8th at DSE.
fight debate will take a deeper look at the realities of interactive technologies and will (if I’m anything to do with it) cut the crap to expose the good bad and ugly.
This will be a no pitch zone, warts ‘n all, crash course for the red hot area of how adding the words “mobile” “social” or “local” to DOOH, might or might not mean a damn.
To help expose the BS and provide an engaging and provocative learning experience, I will be joined by two of the brightest and non-BS people in our industry – David Haynes (Sixteen:Nine blog, pressDOOH and The Preset Group) and David Weinfeld (Digital Signage Insights blog and CSO at Screenreach).
David Weinfeld and I will take opposing sides of each question lobbed at us by Mr Haynes – we may not even know which side we’ll be asked to take until Mr Haynes directs us – that way, the audience will gain perspective into the pros and cons of otherwise hyped areas of our industry.
I’m confident that attendees will leave with a rounder sense of the challenges and opportunities – rather than a sales pitch. And if we can save anyone from getting at any of the war wounds that we have got in the past 10+ years of DOOH, then it’ll be time well spent.
Hope to see you there.