Kicking off tomorrow, LocaModa’s place-based social media platform will be powering a cross-channel campaign for World Cup, streaming txts and tweets across more than 800 venues nationwide. Users can interact in real-time using Facebook, Twitter or their mobile phone.
More links and pics to come after launch! Stay tuned!
A.) An adorable hybrid icon.
B.) An amazing night of VIP venue-hopping in NYC.
We’re excited to be a part of @msgeconcerts 3-Venue Swarm event this Thursday (5/13) in NYC! Hope you can join us!
The details from the official Media Advisory:
WHAT: A ‘3-VENUE SWARM’ EVENT
WHO: NYC’s social media fans on Facebook, Twitter, and Foursquare™!
WHEN: THURSDAY, MAY 13, 2010 FROM 5-8PM
WHERE:
5-6PM @ BEACON THEATRE (2124 BROADWAY between 74th and 75th)
6-7PM @ RADIO CITY MUSIC HALL (1260 6th AVENUE between 50th and 51st)
7-8PM @ MADISON SQUARE GARDEN (7th AVENUE between 31st and 33rd)
HOW: MSGE Concerts has been posting tweets via their Twitter handle @MSGEconcerts at 5:13pm each day about the event, prizes and VIP entry directions and will continue to post updates throughout the night on the 13th.
The digitally savvy will be asked to “check-in” using Foursquare™ starting on the upper west side at the famed Beacon Theatre from 5-6pm. Fans will then make their way to Radio City Music Hall from 6-7pm and end at Madison Square Garden from 7-8pm.
WHY: Haven’t unlocked that Foursquare™ ‘Swarm’ badge yet? Fans will enjoy complimentary cocktails and ticket giveaways, including VIP tickets to the SOLD OUT Pearl Jam show on May 21 at MSG.
Plus – if you’re a Foursquare™ fanatic and can’t help but check-in everywhere you go, folks that check into all three venues will get their photo on the marquee at Madison Square Garden!
Additionally, the entire cross-channel conversation will be captured and streamed via LocaModa’s place based social media platform. Just tag your tweet #MSGESWARM to be part of the experience and see your messages at the final venue – a big screen at MSG!
LocaModa’s social calendar is filling up fast. Here’s a quick round-up of upcoming highlights:
And finally, we’re on board with the MSG Entertainment’s major Foursquare SWARM event in NYC on May 13th. If you’ll be in NYC, register! And if you need a lure other than open bars, we’ll be there (and so will our screens)!
LocaModa CEO Stephen Randall is venturing back to home soil tomorrow to deliver a keynote address on Futurology at the Screenmedia Expo Europe, being held at Earl’s Court on May 5th-6th.
I’ve previewed the conversation here, and judging by the buzz surrounding the #screenmediaexpo group, it looks like it’s shaping up to be quite a well-attended and highly regarded event! Stephen’s keynote promises to poke, prod, and instigate, so come prepared with pithy commentary and contentiously friendly questions :)
If you’d like to embed the Screenmedia wiffiti/twitter screen in your website or blog, just drop me an email (or leave a comment here) and I can send you an easy embed code to help spread the word!
Copyblogger has a great post today about utilizing ‘digital scraps’ to produce new content. Although the recommendation of repurposing media byproducts to jumpstart new products (or enhance existing ones) is simple, his tips can also be applied to place based media networks and campaigns.
A few ideas:
* Interactive cross-channel campaigns like Be Here benefit from a wide array of content submissions and messages. Encourage users to send in their media nuggets that don’t necessarily fit into their honeymoon album or family photo wall. Think of digital photo walls as the perfect place to submit that photo that is returned at the top of the “Interesting” search result query on Flickr.
* Wiffiti is basically a digital stream of consciousness conversation. There’s no need for users to overthink your CTA. In fact, simple CTAs produce more organic (not to mention more free-form, engaging and fun) content streams. For images, channel your inner Duchamp; txts can be sent in the spirit of Burroughs.
* Posting a contextually-relevant Wiffiti screen on your website invites a constant flow of user input that is automatically collated and displayed to your readers. This online version (whether embedded on Facebook, a dedicated microsite, or within an affiliated blog post), while technically a byproduct of a place based product, is a no-brainer as a value-add.
* The most successful place based apps often mashup multiple social media utilities (e.g. Wiffiti, Foursquare, Twitter, Flickr). Why not join the party?
In the place based mediasphere, encouraging recycling isn’t just the responsible thing to do, it’s the most fun for your viewers, too ;)
