It’s that time of the year again when many of us the East Coast of US are fed up shoveling snow and look forward to the annual pilgrimage to Vegas for Digital Signage Expo (DSE).

Guilty as charged.

So, I’m dutifully prepping my presentations about social and mobile solutions and how they amplify the effectiveness of multi-channel content.

And, in doing so, I’m asking one leading question:

IS SOCIAL MEDIA A FEATURE OR THE FUTURE?

Certainly, a year ago most people would have answered (or demonstrated by their actions over the last 12 months) that at best, it’s a feature. And consequently, those people would probably have bolted on some inadequate tactical solution and failed to see any material improvement in customer engagement, experience or revenue uplift.

Today, as DS suppliers, DPB networks and OOH agencies undergo a strategic review of their offerings, many are realizing that unless they have an integrated mobile/social approach to their messaging platforms, they are simply underserving their audiences AND failing to maximize the value of their businesses.

So, ever the half-glass-full kinda practitioner, I am willingly risking yet another year of painful questions about the wrong technology solutions such as oh-too-small QR Codes (on loops that are move too quickly), web-based Twitter widgets that are impossible to read from more than 12 inches away… that I will try to answer without gritting my teeth.

There are not many companies that are battle hardened to the realities and challenges of our industry and have an agnostic scalable platform yada yada yada…. LocaModa is one such company.

If you’re going to DSE, let’s connect. You can reach me at srandall at locamoda dot com.

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