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Posts Tagged ‘Stephen Randall’

Hey Bostonians (and those who plan to plug in remotely via the CoverItLive feed), just a reminder that the mobile panel featuring LocaModa’s CEO Stephen Randall will kick-off at 8:15 tomorrow in Metcalf Hall @ Boston University.

Here’s the full scoop:

Make Your Message Mobile

* How teens and college students use mobile devices and communications
* Why mobile will be an essential component in the youth marketing mix
* What goes into an effective mobile marketing campaign
* Where mobile technology and communications are going

Panelists:
Stephen Randall, CEO, LocaModa
Sarig Reichert, Vice President, Flixwagon
Thi Linh Wernau, Senior Mobile Stratgist, Nokia

Moderator: Allison Mooney, Senior Director of Trends & Research, Fleishman-Hillard

Can’t make it? Be sure to check Twitter for attendee tweets using the #ymme hashtag… including Stephen’s!

Hopefully the rain will taper off around here and we can get the campus to look like this tomorrow! (Although I admit that bathing suit weather is a bit of a stretch in November… even considering New England volatility.)

Mobile Monday Boston put on a fantastic event last night and hosted an amazing panel of Boston’s most successful mobile experts. The lecture hall was filled to the brim, and the discussion could have gone on for at least another hour.

LocaModa’s CEO Stephen Randall and Enpocket Founder (and current Global Director of Mobile Brand Strategy for Nokia) Jeremy Wright found quick cadence doling out keen industry insight in dueling British accents, while VoiceSignal’s Founder and CEO Dan Roth was not only hilarious, but gave some very sage advice to aspiring entrepreneurs.

The panelists discussed the challenges of entrepreneurship in general, and segued into a more targeted conversation about the mobile industry in particular. Referred to as the “Godfathers” of the mobile world in Boston, the panel built off each other’s advice well, and gave their honest views of the constantly shape-shifting industry. It was wonderful to see such a great turnout of students, newly-minted MBAs, business professionals, and mobile strategists in the audience.

I couldn’t help myself but add captions to this panel photo, as it was pretty lame without a backdrop of any kind. But no, Stephen and Jeremy did not dwell upon their mutual love of London, and Dan may or may not have been thinking about cats… I promise this is completely in jest :)

Thanks also to sponsors BU Entrepreneurs and Common Angels!

For those in the area, hope to see you tonight at the Mobile Monday event celebrating Boston’s Leading Mobile Entrepreneurs. The night starts at 6pm at the BU School of Management at 595 Comm Ave. Our CEO, Stephen Randall, will be speaking, and Wiffiti will be in full effect.

For those of you unfortunately not in the area, you can still join the conversation remotely here.

Thanks to Rob Gorrie at Advertise Here for a recap of the Brand Activation Summit put on by the Strategy Institute last week. As I mentioned in my overview post of the event, Rob brought up the low presence (at least ostensibly) of brand folks at the *ahem* branding event. He was a bit more practical in his reaction though, reasoning “most people on the demand side of the business just didn’t want to get rushed by 100 hungry networks at once.” Ah, decent point.

Loca’s CEO, Stephen Randall presented at the event, and a general run-through of his presentation can be found on SlideShare. Check it and pass it…

While a few of our business folks headed to the AMOA show down in Vegas, CEO Stephen Randall gave a talk at the Brand Activation Summit in NYC yesterday. Sponsored by the Strategy Institute, the day focused on digital out-of-home media, a perfect stage for Stephen to do his thang.

One strange thing… When Stephen asked the audience how many people were representing brands/agencies, ONE person out of 150+ raised his hand! The rest were network folks. Remember… this is at the BRAND Activation Summit. Are we still all talking to ourselves here?

For those interested, check out the slideshow of the presentation (even though SlideShare doesn’t support animation…grrrrr).

And if you’re interested in hearing more where that came from, follow Stephen on twitter!