According to the Oxford English Dictionary, a selfie is “a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.”
Now the very nature of the “look at me” selfie is being leveraged as a strategic tool that OOH networks are using to help drive awareness for their screens. This is an engagement STRATEGY not a campaign. Designed to be attention grabbing and improve engagement for Cemusa, #TSQselfie enables advertisers to skin the application and be part of the consumer dialog in New York City’s busiest intersection.
As our very own Mr Beauchamp said in today’s press release “#TSQSelfie application enables Cemusa screens to be even more engaging for pedestrians, and therefore more valuable to brands and agencies. It has the perfect balance of fun and fame to get pedestrians noticing and participating.”
Expect to see more OOH networks working on similar strategic initiatives to drive engagement and therefore value.
The application runs for 30 seconds every 5 minutes, 24/7 across 20 screens on 10 Cemusa newsstands in Times Square.
Tags: DOOH, instagram, LocaModa, monster, monstermedia, ooh, out-of-home, selfie, Stephen Randall, stepherandall, Times Sq, Times Square, twitter
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