Posts Tagged ‘adage’
Just a quick LocaModa shout-out for Stephen’s quote in AdAge today:
Boon for Billboards: Digital Leads Growth for Out-of-Home Ads
The article cites some staggering numbers for DOOH growth in 2009 and beyond (“finishing 2008 with an 11% increase in ad dollars”), but I’ll throw in a caveat:
Unless those digital out-of-home screens are part of a larger picture (yep, I’m going to mention the New Media Triad again), those numbers attenuate pretty darn quickly…
