A.) An adorable hybrid icon.
B.) An amazing night of VIP venue-hopping in NYC.

We’re excited to be a part of @msgeconcerts 3-Venue Swarm event this Thursday (5/13) in NYC! Hope you can join us!

The details from the official Media Advisory:

WHAT: A ‘3-VENUE SWARM’ EVENT

WHO: NYC’s social media fans on Facebook, Twitter, and Foursquare™!

WHEN: THURSDAY, MAY 13, 2010 FROM 5-8PM

WHERE:
5-6PM @ BEACON THEATRE (2124 BROADWAY between 74th and 75th)
6-7PM @ RADIO CITY MUSIC HALL (1260 6th AVENUE between 50th and 51st)
7-8PM @ MADISON SQUARE GARDEN (7th AVENUE between 31st and 33rd)

HOW: MSGE Concerts has been posting tweets via their Twitter handle @MSGEconcerts at 5:13pm each day about the event, prizes and VIP entry directions and will continue to post updates throughout the night on the 13th.

The digitally savvy will be asked to “check-in” using Foursquare™ starting on the upper west side at the famed Beacon Theatre from 5-6pm. Fans will then make their way to Radio City Music Hall from 6-7pm and end at Madison Square Garden from 7-8pm.

WHY: Haven’t unlocked that Foursquare™ ‘Swarm’ badge yet? Fans will enjoy complimentary cocktails and ticket giveaways, including VIP tickets to the SOLD OUT Pearl Jam show on May 21 at MSG.

Plus – if you’re a Foursquare™ fanatic and can’t help but check-in everywhere you go, folks that check into all three venues will get their photo on the marquee at Madison Square Garden!

Additionally, the entire cross-channel conversation will be captured and streamed via LocaModa’s place based social media platform. Just tag your tweet #MSGESWARM to be part of the experience and see your messages at the final venue - a big screen at MSG!

LocaModa’s social calendar is filling up fast. Here’s a quick round-up of upcoming highlights:

Because I don’t think it received nearly the attention it deserved the first time I posted about it, I wanted to pay heed to an original white paper by LocaModa Senior Systems Architect, Jacob Elder, entitled Twitter on Place Based Screens: Why It’s Not So Simple.

With the rise of place-based social media and new digital signage networks popping up everywhere, Jacob’s paper explains the complexities of real-time content display and the operational baggage that comes with it. For venues looking to integrate social media into their digital display network, it’s a must read.

Download the free full pdf version.

It’s always fun to spot Wiffiti out in the wild, especially when it’s surrounded by an engaged audience!

This weekend, Wiffiti was doing its thang at BU Alumni Weekend, and today it’s capturing the crowd at Forrester’s Consumer Forum.

If you’d like to chime in on the Forrester Forum screen, you can check it out on wiffiti.com, or send your tweets to hashtag #fcf09.