David Armano, yes yes yes. This was way too good not too repost.
Combine this diagram with yesterday’s Battelle quote, and there’s your nutshell view of many brands entering the digital media sphere for the first time. The more fear and trepidation a brand shows in entering the social media space, the more lame the campaign is destined to be.
This post from John Battelle dates back to December 2006, in which he discusses major media corps jumping (somewhat blindly) into the interactive/digital pool.
Battelle writes, “And while I may get beat up for saying it, I must insist: Things are different running interactive properties. Deeply, importantly, significantly different.”
I clicked over to an article in Marketing 2.0 today because the author had a great little stat nugget relating to both mobile and digital signage.
According to a recent Razorfish survey, mobile is considered the most important emerging media channel in the coming year, garnering 51% of the vote. Digital signage was second in line, capturing 32%. Other channels lagged way behind.
Although we’ve been championing the New Media Triad for a quite a time here at LocaModa, it’s always nice to see backing from the industry.
That’s tall.
Built by Daktronics, the ENORMOUS screen takes over the entire side of the 35-story “Podium” office building, part of the Dubailand development project.
The screen is scheduled to run “messaging, art, and advertising,” and seems like it would be a perfect opportunity for interactive apps.
Now, I wonder how long it would take Usain Bolt to run down that monstrosity? I suppose you’d need to charge that as wind-aided…
In any case, LOOK AT THIS THING:
[img cred]
Elliot: He’s a man from outer space and we’re taking him to his spaceship.
Greg: Well, can’t he just beam up?
Elliot: This is REALITY, Greg.
Today, this “REALITY” got a little weird. Even from E.T.’s vantage point.
Social networking site Bebo (much like Facebook and decently popular among European teens) beamed out a message to the planet Gliese 581C, in hopes of contacting human life. The message was a binary-encoded signal containing personal messages from 501 Bebo users. The most popular messages from a huge pool of Bebo submissions were selected to make the voyage.
The signal is scheduled to reach Gliese 581C (catchy name, eh?) sometime in 2029.
Um… Mark your calendars?
Outerspace lag time notwithstanding, I’m pretty impressed by the endeavor. I mean, I talk about the web outside…. But this is taking things to a whole ‘nother level…
