I clicked over to an article in Marketing 2.0 today because the author had a great little stat nugget relating to both mobile and digital signage.
According to a recent Razorfish survey, mobile is considered the most important emerging media channel in the coming year, garnering 51% of the vote. Digital signage was second in line, capturing 32%. Other channels lagged way behind.
Although we’ve been championing the New Media Triad for a quite a time here at LocaModa, it’s always nice to see backing from the industry.
Tags: Digital Out-of-Home, digital out-of-home media, digital signage, emerging media channels, Interactive Media Platform, LocaModa, Marketing 2.0, mobile, mobile campaigns, New Media Triad, Razorfish survey, social media marketing
October 22nd, 2008 at 2:09 pm
[...] I came across this amazing excerpt this morning on Smart Mobs, which quite elegantly sums up the integrated, convergent vision of LocaModa and The New Media Triad. [...]