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Posts Tagged ‘Interactive Media Platform’

While all of you were out sipping Veuve and slamming oysters on the half shell (hey, you know that’s how you roll…), here at LocaModa we were glued to our TVs watching the Dick Clark/Carson Daly/Ryan Seacrest pop culture fest.

Why? No, not because we’re lame… but because we were watching JUMBLI(!!!) continually popping up in the background!

(Forgive the quality… it’s snarked from a tivo via iphone cam.)

What’s more… because our CEO is always prepared for an impromptu moment of Jumbli magic, look what word was played exactly as the clock struck midnight:

The new mantra for ‘09: Glory Be to Jumbli!

The snow is all kinds of serious here in Cambridge, but what better time to cozy up with a latte and some Nielson numbers? Hey, It’s New Year’s Eve, let’s get crazy…

Upon reading The Television-Internet Connection yesterday (a Time article from ‘07 that is still particularly relevant), I was struck by the stat that 37% of the U.S. population over the age of 12 use their computers while watching television at home (Solutions Research Group). Because LocaModa focuses on building products that are cross-channel (i.e. work on out-of-home signage, web, mobile), it’s not surprising that such a significant chunk of the population is already habitually multitasking their “screen viewership,” yet it is a bit surprising that it’s happening so quickly.


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Best holiday wishes from the team at LocaModa (aboard the Boston Party Trolley)!

Much thanks to Ben for the great pics…

And we remind you… in your holiday downtime:

play jumbli

For all of you Jumbli in Facebook players, now you can jump over to the app with even less effort. Facebook has brought back their “recently played applications” menu, which can be pulled up via the apps tab on the bottom left of your profile page.

Thanks to Mashable for the heads-up.

Now that AT&T Jumbli is live on 1200 screens nationwide and racking up fans in Facebook like nobody’s biz, it seems like a decent time for me to tell you again that you should clearly GO PLAY!

Check out this shot from the Times Square screen, which I like to call “Jumbli at Night.”

Now with a bit of healthy artistic license, can I convince you that this…

is a bit reminiscent of this:

Okay, okay… no. It could use some well-placed shrubbery and a little celestial reworking.
But you still could win a new phone! (Van Gogh ain’t got nothin’ on that…)

We’re busy as ever over at LocaModa HQ, but wanted to share a great pic of Wiffiti at the American Repertory Theater in Cambridge, MA! Our CTO, Steve An, went to a show last weekend and snapped this in the lobby.

Also wanted to pass along an open invite to the Mobile Monday Boston event on November 17th, 7-9pm at the Omni Parker Hotel (It’s a Monday). It’s free, and you can register here. The focus this month is on early stage mobile companies. MoMo always puts on a great event!

The lines for the polls were loooooong this morning… but worth it!

To add to the intense buzzy-buzz of the day, we’ve teamed up with ObamaMinute to make Wiffiti the interactive centerpiece of the media FRENZY in Times Square today!

Check out our social media release, which has lots of new resources to view and share… as well as the official release.

*Also, a big shout-out to Ken and Dury and the others I met in line at the Somerville polls this morning… and both of whom sent messages to the Obama screen already!

Nokia made this video to tout mobile as the emerging fourth screen.
[Click pic to view in new tab.]

Although the piece is extremely well done, here at LocaModa we prefer to think of the fourth screen in a much broader, more integrated sense than simply the “mobile screen” (as slick as they’ve become on many models). Per the Teemu Arina quote I referenced yesterday, this is much more about a convergence of screens (mobile, web, digital out-of-home) than the ascendancy of one particular facet.

All that said… still a video worth watching.

This post from John Battelle dates back to December 2006, in which he discusses major media corps jumping (somewhat blindly) into the interactive/digital pool.

Battelle writes, “And while I may get beat up for saying it, I must insist: Things are different running interactive properties. Deeply, importantly, significantly different.


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I clicked over to an article in Marketing 2.0 today because the author had a great little stat nugget relating to both mobile and digital signage.

According to a recent Razorfish survey, mobile is considered the most important emerging media channel in the coming year, garnering 51% of the vote. Digital signage was second in line, capturing 32%.
Other channels lagged way behind.

Although we’ve been championing the New Media Triad for a quite a time here at LocaModa, it’s always nice to see backing from the industry.