The night before I left Las Vegas I walked out in the desert to look at the moon. There was a jeweled city on the horizon, spires rising in the night, but the jewels were diadems of electric and the spires were the neon of signs ten stories high. ~Norman Mailer
And with that, I’m turning the blog over to CEO Stephen Randall today for his take on this past week in Loca-Land. Take it away, Stephen…
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Following DSE 2010 in Vegas, the LocaModa train keeps rolling along…
We used DSE as a platform to launch the industry’s first app store – dedicated to solving the problem of helping networks find revenue generating media that engages audiences, attracts advertisers and adds value to venues.
I’m happy to say that our message and proposition was received loud and clear! It’s great to see so many companies coming over to our booth and telling us that we had the exact solution they were looking for. I was also delighted to see so many inquiries coming from major networks outside the US.
We also announced our relationship and integration with Foursquare.
The Foursquare announcement was timed to coincide with our launch on another Clear Channel screen – this one happens to be the largest on the strip, outside Miracle Mile Shops. This was great timing with the DSE show less than one mile away, and various events occurring at the Paris, next to the screen. This story keeps on getting bigger for good reason. Applications like Foursquare will become the on-ramp for loyalty programs in venues and are perfect for DOOH screens. Not surprising then that both Techcrunch and Mashable covered it yesterday afternoon. You should have seen our web stats spike!
Back to DSE, where we also announced that UCView has integrated LocaModa Apps directly into their software offering (they have hundreds of licensees collectively reaching thousands of locations).
The show itself was a great success with hundreds of leads from networks globally representing tens of thousands of venues. Our booth was always well attended and our applications were also on display at UCView, Eventful and CoolSign booths, as well as being used by the event organizers as a communications tool, showing tweets, hashtags and text messages from attendees.
LocaModa’s position as thought leaders was further strengthened when it was announced that we had won two gold awards for our work – a Gold Apex award in the Hospitality category and a Gold Content award in the Interactive category. Both awards were for applications that ran on Zoom Media and Marketing’s network – which was also great news for our partners.
Luckily we managed to fly back to Boston missing the massive Nor’ Easter that dumped 18 inches of snow along the east coast and delayed flights up to New York. We made it back with no delays. Our team was great – Jake, Tim and Gabi were first timers at DSE and now know what it’s like to stand and talk to customers until you don’t have a voice. Jayne, Bill, Steve and I, are long time supporters of DSE so we already knew what to expect – but even we were very surprised by how the event went. Thanks Chris and team over at DSE.
More Vegas photos available on Gabi’s Flickr.
Because LocaModa CEO Stephen Randall just isn’t busy enough, he recently authored two new white papers that speak expressly to the DOOH market, but simultaneously address a broader scope of place-based and interactive media issues as well.
