The snow is all kinds of serious here in Cambridge, but what better time to cozy up with a latte and some Nielson numbers? Hey, It’s New Year’s Eve, let’s get crazy…

Upon reading The Television-Internet Connection yesterday (a Time article from ‘07 that is still particularly relevant), I was struck by the stat that 37% of the U.S. population over the age of 12 use their computers while watching television at home (Solutions Research Group). Because LocaModa focuses on building products that are cross-channel (i.e. work on out-of-home signage, web, mobile), it’s not surprising that such a significant chunk of the population is already habitually multitasking their “screen viewership,” yet it is a bit surprising that it’s happening so quickly.

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Best holiday wishes from the team at LocaModa (aboard the Boston Party Trolley)!

Much thanks to Ben for the great pics…

And we remind you… in your holiday downtime:

Nokia made this video to tout mobile as the emerging fourth screen.
[Click pic to view in new tab.]

Although the piece is extremely well done, here at LocaModa we prefer to think of the fourth screen in a much broader, more integrated sense than simply the “mobile screen” (as slick as they’ve become on many models). Per the Teemu Arina quote I referenced yesterday, this is much more about a convergence of screens (mobile, web, digital out-of-home) than the ascendancy of one particular facet.

All that said… still a video worth watching.

Tired of industry buzzwords?

Tired of “buzzword” as a buzzword?

Tired of lame images of bees used in every blog post about buzzwords? (I would never…)

For those of you interested in emerging media, digital signage, and all things mobile, check our the newest addition to the blog: The DOOH Dictionary. While you’re at it, check out the books and blogs we’re currently digging over on our Resources page.

Oh, the magical land beyond the landing page!

[img cred]

I clicked over to an article in Marketing 2.0 today because the author had a great little stat nugget relating to both mobile and digital signage.

According to a recent Razorfish survey, mobile is considered the most important emerging media channel in the coming year, garnering 51% of the vote. Digital signage was second in line, capturing 32%. Other channels lagged way behind.

Although we’ve been championing the New Media Triad for a quite a time here at LocaModa, it’s always nice to see backing from the industry.

That’s tall.

Built by Daktronics, the ENORMOUS screen takes over the entire side of the 35-story “Podium” office building, part of the Dubailand development project.

The screen is scheduled to run “messaging, art, and advertising,” and seems like it would be a perfect opportunity for interactive apps.

Now, I wonder how long it would take Usain Bolt to run down that monstrosity? I suppose you’d need to charge that as wind-aided…

In any case, LOOK AT THIS THING:

[img cred]

Can’t get enough of the parallel pommel horse, synchronized fencing, marathon ping pong, and that random USA swimmer dude that keeps winning gold medals every four seconds? (Oh Michael, I kid, I kid…)

So hey, you’re not alone. As a collective audience, you’re reportedly using new media more than ever before.

According to NBC, “about half of the people who are using mobile phones to pull down video or information about the Olympics have been trying out that technology for the first time.” [continued after the jump]

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