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Posts Tagged ‘digital out-of-home media’

Mobile, Digital Signage Crowned Most Important Emerging Media Channels

I clicked over to an article in Marketing 2.0 today because the author had a great little stat nugget relating to both mobile and digital signage.

According to a recent Razorfish survey, mobile is considered the most important emerging media channel in the coming year, garnering 51% of the vote. Digital signage was second in line, capturing 32%. Other channels lagged way behind.

Although we’ve been championing the New Media Triad for a quite a time here at LocaModa, it’s always nice to see backing from the industry.

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Loca at AMOA, Brand Activation Summit

While a few of our business folks headed to the AMOA show down in Vegas, CEO Stephen Randall gave a talk at the Brand Activation Summit in NYC yesterday. Sponsored by the Strategy Institute, the day focused on digital out-of-home media, a perfect stage for Stephen to do his thang.

One strange thing… When Stephen asked the audience how many people were representing brands/agencies, ONE person out of 150+ raised his hand! The rest were network folks. Remember… this is at the BRAND Activation Summit. Are we still all talking to ourselves here?

For those interested, check out the slideshow of the presentation (even though SlideShare doesn’t support animation…grrrrr).

And if you’re interested in hearing more where that came from, follow Stephen on twitter!

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